HW x TArgetHouston White and Target came together to reimagine what apparel in target could be to shoppers. Houston White and Target came to us to create a branding system for their clothing collaboration that recreate the standards of how a brand could show up in target.
Client: Houston White, Target
Agency: 10Thousand design
Design Director: Sam Soulek
ADD: Dustin Hackwith
Designer: Sabrina Peitz
Photographer: Brooke Ross, Chelsey Werth
Houston White Text Animation: Nate Miller
CULTURE X CAPACITY
This brand is more than just a clothing line. Its culture and community. We wanted every ounce of this to breathe that sentiment, even down to how photography is approach. Within the style guide a glimpse of how the brand comes to life.
*photography is user generated content
