Bruce Leroy'sThe inspiration for Bruce Leroy’s is the famous 80s movie “The Last Dragon”. This project is a celebration of the black community and the karate pop culture of the 80s. The logo, illustrations and tone of the brand all take heavy influences from the style and vibe of the movie.
Bruce Leroy’s is set to start building in 2025!
Client: Houston White
Freelance
Designer: Sabrina Peitz
At the start of every project, the goal is to create the feeling that the brand will exude. Who would Sabrina be without a fantastic moodboard to capture the energy. For Bruce Leroy’s the vibe we want to capture is energetic, nostalgic and culture forward.
Initial Moodboard
CULTURE
MEETS PIZZA
Every touchpoint of this brand is meant to create the sense of energy and movement. One way to truly infuse that is through photography. Food photography tastes like that first cheesy bite in your slice. People photography feels like larger than life expressions of self through style and emotions. Culture photography feels like real life, real people and true authenticity. All these things come together to create that energy.
*Photography all FPO as brand is still in development
